Monday, 3. May 2010

Adobe makes me whine: 4 ways to screw willing trial users

Today we bought a HP Photosmart C4780 printer, the best deal in ages. It has scan, print, wifi, and it connects itself to our network - for only 80 EUR! Charm. Part of the software installation is a trial for Adobe Photoshop Elements. In my endless path to enlightment of "being a bozo customer" I of course clicked "yes, I want to try that 30 day trial". As part of being a CEO of a web startup, I need to learn how professional marketing is done and this bundling deal sounds like a good marketing plan - I just bought a printer, and using Gimp for the rest of my life will cripple me mentally anyway, so why not try Photoshop Elements.

WARNING: the rest of this article contains words such as FUCK, SCREW, SHIT. This is because I am really disappointed now. If you are offended by this, go see kittens. If you are from Adobe and wonder why I am so negative, please reconsider how conversion funnels and conversion goals work for normal companies (well, companies which are not gigantic) and that I expect as customers that your trial version really drags me in and not shoots me out. Or go one reading this really long rant & bug report.

So, back to the trial. I click "yes, hit me with your trial".
First fuckup: they embedded the internet explorer ActiveX control into a much too small window, so the page at Adobe looks like 1995 scrollbars, and these fuckers did change the properties of the win32 window to "no resize, NAHAAAAA, you have to scroll around dumbass user, we will not give you the "full size" button. I am a ubercool haxor and know how to do borderless non-resizable window and I work for Adobe/HP/bigenterprise so user, you suffer now by scrolling around". Ok, I admit, you dear funny developer lover of scrollbars, you are right to screw me and having me to scroll. I didn't scroll in the web since 1995, but ok.

Adobesucks

But anyway, I am a bozo customer, and you can't stop me now, so I press that "get the free trial" button next to the "buy product now for $80".
Path to enlightment, here I come. I am a trial user, I want to be entertained, give it to me...!
Then I am greeted with the worst thing you can do to a trial customer: register before download.

Adobe register for trial

WTF? I was just convinced to do a 30 day trial. I have bought a printer. I didn't want to trial this PS elements thingy. I just clicked this button casually. Actually I wanted to go to bed, its late. Or I want to get a beer from the fridge. But no, you fuckers really think someone will now enter his email address etc... OK, NEXT REASON TO LEAVE THE CONVERSION FUNNEL: I WILL NOT REGISTER. I WANT TO DOWNLOAD. NOT REGISTER ARGH!!!. Anyway, my path to bozodom, the numbed customer is steep and high, and I register. I even use my real email address, because I still love you, Adobe.

Then - WTF? I press the download button, a popup window comes, but IT CLOSES. In lightning speed. Without a notice. Nothing happens. If I were the normal bozo customers I would go whining away now, probably printing some pictures of happy puppies and kittens on my new HP printer and immediately forget about that bad bad Adobe website that just disappeared after I filled their long, long registration form. WTF? But not me, I am bozo on way to enlightment. Down the conversion funnel, it can only be a click away to make me a happy trial user. By fumbling around in the Internet Explorer Active X control (the old trick: right mouse click, page info, copy url, open in IE) I am able to open the same page in Internet Explorer. Horray!
I click download again and then - BOOOOM - it wants to fucking INSTALL AN ACTIVE X DOWNLOAD MANAGER (to further run anything they want on my machine?). And thats it.

WTF? Trial download from hell

WHAT THE FUCK!!!!??? Did nobody never quality-assure this "get a free trial" window?? I am a normal bozo user. I did not change the Internet explorer Settings. The free trial window could have never worked on my machine because the Internet Explorer ActiveX control of course did NOT allow any 3rd party download manager activeX to be executed. Of course not, and that is good. So I was never ever able to download this trial with the default path - clicking through this "get the trial" window that was shipped. On CD. To millions of people. Great. The only way I found out that the ActiveX download manager is the problem was by cleverly right-clicking on the ActiveX and finding the link to the real page and copy-pasting it into Internet Explorer and ... ARGH!

Ok Adobe, I give up. I can't really click an ActiveX download manager, this is against even my bozo-path-to-enlightment faith here. Not even the dumbest bozo should click "yes" on ActiveX controls. Please give me the HTTP link to the trial for download. I have to leave the path of enlightment and refuse to go any further down this screwed up conversion funnel of the Adobe Photoshop Elements trial download.

To sum, up the things that make me whine are:
  • scrollbars in a windows
  • complete fail of activex control with security - making free trial impossibel for me within the shipped trial application
  • kind-of-fail by not providing a HTTP download link on the trial page on the normal download page
  • why do I have to register to trial? you want to convert me, so please make it easy
  • extra: only a company able to send this thing to millions of people can go with a "magical 5" 0.00001% conversion rate of "user clicks trial on printer marketing campaign->buys product"
ah, good, now I feel better. Rant over. Thanks internet. I go watch kittens now. Maybe I print some kittens on my new Awesome HP Photosmart C4780, best deal in ages!
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leobard - 4. May, 09:48

illustrative video

This video gives quite the impression I had:
http://www.youtube.com/watch?v=in6RZzdGki8

btw, could someone else who went through this maybe do a video of it and put it on youtube? Especially the moment where the window disappears is gruesome.

alton100 - 13. Dec, 05:43

I used to be more than happy to seek out this internet-site.I wanted to thanks in your time for this glorious read!!
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Friday, 23. April 2010

Momox.de CD selling service

In February 2010, I wanted to get rid of a stack of CDs I will never listen to again. Such precious music as "The Eraser" by Thom Yorke. I don't listen to it anymore, and will probably never, but I don't bother putting them on ebay or on a fleamarket. So, CD and Book reselling services come to the rescue.

I checked out a few, such as www.seller.at and www.momox.de and collected some articles and links about CD selling in Germany and Austria on delicious. After reading some good reviews about Momox, and checking that they pay "ok" for the stuff, I sent a pack of 14 CDs worth eur 16,43 (accordingt to them) to Momox, and - alas - some days later the 16,43 plus some money for sending them via post landed on my bank account.

So, I can recommend momox!

http://www.momox.de/
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Glennz T-Shirts

A month ago, stressed at CeBIT, in a small break of flowing through lolcatspace, I ordered two excellent Glennz.com TShirts:

direct line
http://store.glennz.com/directline.html

and

go for launch
http://store.glennz.com/goforlaunch.html

There was a minor problem with shipment, but Glennz answered to my customer request and handled it excellently - I can only recommend this shop! and their shirts. Good nerdware.
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Wednesday, 21. April 2010

"Beautiful Data" - must read

As Philosopher Daniel Dennett puts it, "a scholar is just a library's way of making another library"
Jeff Hammerbacher tells us how facebook.com analyses 55 terabytes of new data per day, but telling it within the background of Business Intelligence Systems, Information Platforms and Brains, and the profession of the Data Scientist. Read his chapter in "Beautiful Data" and all the others if you are working in a business that crunches 0s and 1s. You can peek into the chapter "Information Platforms and the Rise of the Data Scientist" at Google books.

Why is this book and this chapter relevant to the Semantic Web? Because in data warehousing and data analysis, a convergence between relational data, temporal data, and documents happens already. And the solution is still underway to be built. With RDFa and RDF and the Linked Data principles, we have a data format that can bridge between documents and structured data.

For semantic personal information management, what we do over at Gnowsis.com with Cluug, the same is valid: how can we turn a personal information model into a tool that can be used by you to analyse your own data? A direction into this analysis is given in the "Total Recall" book, where you can learn how individuals will manage their data. With the Semantic Desktop standards we have a technological basis to start, but it will turn into "Beautiful Data" when this has been done a few years. I expect to see a mixture of data in personal semantic web systems:
relational datadb, rdf
temporal dataclickstreams, logfiles, ...
documentshtml, pdf, rdfa
And we will need the same technologies as company data warehousing and business intelligence use to wrestle it:
  • map/reduce analysis,
  • temporal analysis, trend detection,
  • facetted browsing,
  • information retrieval and text retrieval,
  • and social tools: exchange of good tools and useful statistics between the community of semantic personal information management practitians
Luckily, this already happens and I can be part in it, so I am happy to be able to read Beautiful Data to learn more on what we need to do.
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123akshay - 2. Jan, 17:20

247bollywood

wow what an awesome article, symentic weltbild 2.0 should be tested, thanks for sharing your views. 247bollywood

Friday, 9. April 2010

Awesome sports and media group in KL: Headclash.TV

When walking through Kaiserslautern recently, I stumbled upon some guys doing weird activities in the city: they Headclashed.

Headclash.de at work

Headclashtv.de

So - what does it matter? They rock, and in Kaiserslautern, this is seldom. Why do they rock?
  • great fisheye lens on their camera Headclash.de at work
  • the guy with the camera drives an awesome fixie bike
  • they post videos on the web
  • they are nice guys
so - if you are in KL - check them out.

http://www.headclashtv.blogspot.com/
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waxx7 - 15. Feb, 04:55

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onemoreproduction "Pixels" - truly viral

Via Martin and FB I found PIXELS by Patrick Jean from OneMoreProduction.

http://www.dailymotion.com/video/xcv6dv_pixels-by-patrick-jean_creation


PIXELS by PATRICK JEAN.
added by onemoreprod

979.493 views within 2 days. Uhm, is there any video more viral than this?
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Wednesday, 31. March 2010

Enterprise 2.0 Blog in Germany

I met Michael Holakovsky, one of the authors of the collaboratively edited "Enterprise 2 punkt 0 web log about Enterprise 2.0". Its an well-informed circle of Enterprise computing practitioners with a touch for pragmatic solutions.
They use the blog to keep each other and us informed about Enterprise 2.0 events btw: Enterprise 2.0 is the software formerly known as "Knowledge Management". Attention: German!

Its interesting: Michael and I talked about NEPOMUK during lunchbreak at the LIFT@Austria conference, and he surprised me by
  1. knowing about NEPOMUK, especially all the details what it means to store RDF in a central store and not as RDF embedded in files
  2. had the strong impression that the desktop is yesterday and it must move into the SaaS area, where strong players such as FAST or Autonomy are already lurking.
As one of the NEPOMUK initiators, I was happy to learn new aspects and views on the Semantic Web business which shine an interesting light on the community.

Der Blog ist deutschsprachig, entsprechend vor allem für meine deutschsprachigen Leser interessant. Die Autoren sind keine Journalisten, sondern selber alle knöcheltief im Enterprise Software Geschäft, der Ansatz gefällt mir.
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miketyson986 - 12. Dec, 12:04

Der Blog ist deutschsprachig, entsprechend vor allem für meine deutschsprachigen Leser interessant. Die Autoren sind keine Journalisten, sondern selber alle knöcheltief im Enterprise Software Geschäft, der Ansatz gefällt mir........apple certification / apple test / ibm training / comptia certification / bea book / cisco certification / cisco ccna / ibm training /

alton100 - 13. Dec, 05:38

I used to be more than happy to seek out this internet-site.I wanted to thanks in your time for this glorious read!!
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