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Monday, 18. August 2008

Viral Marketing on Death Star Germany

I love the internet - it brought us this.

A crucial marketing meeting of the galactic empire about viral marketing:


Very well synchronized, excellent drama, and a good story. If you wonder why we love this som much: the original GERMAN version of this video has the same excellent story and drama of executive board meetings. And it has (as of today) 2,083,871 views. Compared to the 98 million inhabitants of Austria+Germany+Switzerland, a market reach of 2 percent - which is enormous for viral marketing :-)

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Tuesday, 22. July 2008

Going Nowhere 2008 - I did it

From 9th - 13th July 2008 I attended the Nowhere festival in Spain. Its a participatory event, non-commercial, in the spirit of the burning man festival. In this post I want to pass on my experiences and also why I did it.

So, why would someone go into a deserted place where there is no water, electricity, housing? An event where you have no artists, you can't buy beer nor food, nor do they offer anything?
I danced on the party of the "Burrow" camp, rocked on the party of the "Aröckalypse" camp, and chilled in our own camp, "The Village". My friend Rinne rode on the Mechanic Bull from the "No Chance Saloon" and Robert sang in Arockalypse's Karaoke evening. And I myself organized a "Tapesculpture" workshop where other people could learn the art of tapesculpting and create their own sculptures, lightning them up with LEDs. So, in a placed that offered nothing, people made a lot happen.

I knew that going to the nowhere festival will be an excellent experience, because I was at Burning Man in 2006, and the events are similar. Back then, I wasn't dedicated enough to blog much, but now I take more time to write about my motivation and experience.

Chronologically, it was something like this: On the first day (we came Tuesday the 8th), I first met Nikolaas and Isolde, which organized "The Village". Nikolaas, day 1Isolde
It was great to see their faces for the first time. We started mailing to each other via the nowhere mailinglist in mid-April about possibly joining their theme camp, kept exchanging many mails, and finally met.

tapesculptureWednesday, we organized the first tapesculpture workshop. I mixed up the time, so I stumbled into Esteban's Yoga class and thought we have tapesculpture workshop, when you stumble into his yoga class he greets you like this: E..

In the evening, I cooked nice spaghetti (and fucked up by using all of Nikolaas' propane, sooorry again/i>) and then we strolled around from camp to camp. tapesculpting SineadThursday again a tapesculpture workshop. This time we asked everyone to work on the same project, creating human sculptures. This was a bit better than working separated, when doing bigger things together you communicate more and get impressive results. Thanks to Sinead, she was not only a great tape-sculpture but also a great person to meet.

At this moment, everyone was rumoring about the river, a magical place where you can go swimming. For us it seemed that everyone was there but us. Cedric was already there in the early morning on sunrise. Besides mysterious rumors on the mailinglist about parasitic death insects that will breed under your skin (and healthy scepticism against magical candy mountain), it was irresistible. Swimming is something you can't do at Burningman nor at normal rock festivals, so Robert, Ingrid and I walked to the river. Refreshing, it was worth the 30 minutes hike.
Thursday evening was open stage at Aröckalypse, Robert sang: Robert on Karaoke
Later again a great party at Burrows/TheLemmings _MG_0159

On Friday, I strolled around with Robert during the day, to the Saloon and other places. In the evening was "Miss Nowhere" Beauty Pageant, and we also moved the tape sculptures to the swiss art installation, thanks to Juus and Rinne for helping! Wunderturm Friday night was also the first night where the "No Chance Saloon" was serving whisky, excellent. Robert and I kept walking around together, the best moment was when we ended up on the upper floor of the Middle Of Nowhere and sung "Bohemian Rapsody" with assorted family&friends there. It was so great and in-tune, that even Ingrid (400meters away asleep in the tent) was awoken by the sound and recognized our voices :-) This was my personal "best experience"

_MG_0709 Saturday the winds and rain went stronger, it was already showing bad black clouds and impressive lightning on friday, on Saturday the rain really hit the camp. Of course, since woodstock hippies are magically attracted to mud and had a great time.
(we were playing poker in a nice Sibley tent, I was losing).

Saturday evening was the final pow-wow. A complicated "which camp is best" pageant in the middle of nowhere, a great fire show nearby, and long parties at Pandemonium Circus and the Saloon. Our beloved geodesic domes at the Burrows were partly gone already ("the bar! the beautiful bar!" - it was devastated by the wind), but party happened all over the festival. On Saturday we also had to bring a camp mate to Zaragoza, he was too tired and strung out to take it anymore :-) The night ended with Sunrise, I told as many people as I could to meet at sunrise in the middle of nowhere. Myself, I was clever enough to catch some sleep from 3am to 6am in a Sibley tent next to melfare tent, someone (thanks!) provided a blanket, bed, and good-night wishes. When I got up, it was so fecking cold that I had to plunder the costume camp taking everything I could possibly wear for some additional insulation, it was freezing so hard that people saw eskimos. I met other freaks in Costume camp with similar intentions ("dude, I already tried the pink skirt, it just doesn't fit males, try this instead..."). For sunrise, about 15 people gathered in the middle, great sunrise, great people. Juus was one of them ;-) - greetings man, it was great to meet you.

Well, on Sunday we woke up booze-headed and hiked up the hill to take pictures and enjoy the view, eating Ananas from the can. We saw some horsies (horses! horses!) arrive at camp, but couldn't touch them as we were on mountaintop - alas, you can't have everything. During the day, we were cleaning up and talking with everyone we met, I gathered addresses and tried to finish off the beer stash (of course, an impossible task). Sunday night was pimped by Arockalypse (they had casualities, their church tower turned Pisa-nesque), they held sports games. Mud wrestling, tied-together-legs-race, etc. Arockalypse Multi-Legged Race Great fun, moderated by Michael and John (was this their names?). Arockalypse Sunday Evening Show Everyone was tired and exhausted at that point, so the sunset gently moved the community to bed early. Despite being the last, weird things happened on this day. Although the party was over, Hannah and some other artists set up a glass cube of river water to measure the body volume of people (at least I heard that this reason was shoved in the front row to explain diving in a glass cube!?). To the passerby it looked like this: Hannah and Danger with Watertank

Participatory - do instead of must

The reason why I like nowhere so much is because it's a participatory event - everyone attending is also organizing and contributing. You will never meet a stressed-out lady selling beer - "thats 10 EURO for two beer, no we don't take VISA" - nor do the performing artist have to perform "excellent because the audience paid for it". In the contrary, you give away beer if you want, and you get beer if someone gives it away. The person you give your beer to is happy, and the next day you meet again, but then he or she may be the performer and you are the audience. No "VIP" area, no VIPs. If you perform something you do it because you want to, and maybe because you prepared for that moment for some months and look forward to it. Great people with a great attitude.

What makes it good

The event also works because there is a dedicated crew investing their time into it. Beyond the normal attendees, there are people that help organizing the event (Nowhere Organization), building up the core structures (the "Werkhaüs" crew), and a lot of volunteers that keep the wheels spinning. I would like to say thanks to people in NOrg, Werkhaüs, and the many volunteers for community jobs. To my knowledge, nobody makes money with this event, nor can anyone "make a living" out of it, which deserves much respect.

Second to the people, there are a few principles and social rules that make the event work. Participate. Express yourself. Be self-reliable: bring everything you need, bring everything you expect or communicate with others about it, don't expect that others care for you. And everything you bring, take it with you - "Leave No Trace". No commerce. This is the best part. You can't sell or buy anything on the event. You give and receive, a culture of gifting keeps needful things circulating.

I like the principles, they are easy to follow and make the event safe and stress-less for everyone. Also, they render us all equal and make us able to communicate and connect to each other on the same level "whats your name, where are you from, which camp are you with, whats your project?". There are more tips and tricks regarding nudity, children, etc... but I think the core rule is participation and self-expression, this helps me a lot to connect to other people.

Somehow ... Like Christianity

Somehow, the idea is similar to christianity and the christian community. You have some rules and social principles which you share. Gifting is also a christian value, as is participation. In the churches I attend, the spirit is that everyone is a minister, everyone is a saint. From the first day on, you share the responsibility. I can connect to this when I see it on Burningman or Nowhere.

In my view, nowhere is not about changing the whole world, not everyone wants to stick to the principles nor has an inclination to socialize and share. Also, I can't life like this the whole year nor do I propose to live a burningman life at all times. I take it as "work hard - party hard". During the year, work hard and earn something that you can then spend within a friendly atmosphere.

So, after writing all this, and you reading up to here, some last words: greetings to all nowhere participants, I love you all! I will meet you again nowhere, sometime.
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sunflower (guest) - 23. Jul, 19:42

well written, I love you 2!

leobard - 25. Jul, 10:47

to sunflower

thanks!

Saturday, 28. June 2008

monochroms Zombie Krocha zu Besuch im Subotron Shop



who would have thought? Zombie outbreak in vienna turns into techno Krocha desaster. Bam oida, loss as krochn, Fresszeit!
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Maggi (guest) - 3. Jul, 15:20

Hab in einem anderen Blog was über diese Krocha-Fuzzis gelesen. Unglaublich. Übrigens, schon gesehen?

Sunday, 25. May 2008

"Singin in the rain" - Dancing naked in Vilnius Center

Watch the dancing Austrian National Rugby Team naked in Vilnius, all over the web:


We (=meaning the national identity of Austrians) lost very high against the Lithuanian team that day.
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Wednesday, 14. May 2008

Samsung is gay - not

As Gizmodo put it: Apple Perceived As Gay-Friendly, Samsung Not.

In a study Gay people were asked about their preferences for companies.

So - this makes my Samsung X25 laptop a problem, luckily I tacked an apple on the logo long ago..
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george22 - 1. Dec, 07:55

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Tuesday, 1. April 2008

Image Gravity on all websites

Did you know images have weight and can fall of websites? Yes, they can. Truth is, they are held in position by fixation, you can remove the fixation of images.

go to HTML Gravity to learn how.

Written by me, GPL license.
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Monday, 10. March 2008

stagedive from 1st floor

Hey, we were at the "Sportfreunde Stiller" concert on 28.2.2008 in Kaiserslautern, and their frontman dived from about 4-5meter height into the crowd.



What you see here is frontman/singer Peter from Sportfreunde Stiller doing a crazy stagedive from the first floor of the concert hall. Before, he surfed the crowd and climbed up there. ROCK! Sport!

The concert was in Kammgarn in Kaiserslautern, more information in Martin Memmel's blogpost.
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miketyson986 - 12. Dec, 11:55

Hey, we were at the "Sportfreunde Stiller" concert on 28.2.2008 in Kaiserslautern, and their frontman dived from about 4-5meter height into the crowd.........MB6-283 / MB6-284 / MB6-285 / MB6-288 / MB6-291 / MB6-295 / MB6-502 / MB6-507 /

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Friday, 1. February 2008

never installing a laptop os

Your computer doesn't start? Black screen, a cursor, nothing else? Well, you may be tempted to wipe & reinstall. Back at impact we had the company directive not to fumble around installing operating systems again and again, but to stick with the os the vendor has preinstalled and fix it. The reason behind this is that most vendors tune the installation and also that re-installing all software and data costs too much time = money.

So yesterday Ingrid's compaq evo laptop got a black screen of nothingness after the bios logo and instead of windows, a cursor flashing once. Then reboot and infinite repeat. I used knoppix to check what happened, harddisk still there, files looked as usual. Next thought: master boot record (MBR) so I read there are two ways: using gentoo startup cd and ms-sys or windows xp install cd. I had only knoppix so I choose windows xp boot cd. But my boot CD didn't have the "recovery console" menu when installing. Pressing F10 continously while it bootet finally brought up console (how intuitive). Later I found the windows xp cd shipped with the laptop, that had the "r" for recovery, so there is a difference between windows and windows.

fixing mbr and boot in the recovery console is easy, type fixmbr and fixboot and it should work. Not for me, I also thought that maybe all this is wrong and my floppy drive is broken (ha, that is the first in boot order), so I moved it down in bios list of boot devices. I also checked HP's guide for fixing boot problems, and blindly entered commands like "fixmbr /device/harddisk0" in recovery console.

Ok, it bootet now. But then:
Windows XP could not start because the following file is missing or corrupt: \WINDOWS\SYSTEM32\CONFIG\SYSTEM

A thing I often heard from nightmare stories, it happened the registry was missing. Lucky me, the Microsoft Guide to recover the registry is on the first page when googling for the problem. The boot loader was right, half of the files of the registry were gone. I copied them from an automated backup which is done by windows every day (ha, you never know what useful things this os does when "being busy").

Alas, after 3 hours the system was back. So, it took me three hours to get my system back, compared to the 2hours of installing an operating system and then endless days of updatefest and installing software, it pays off. I am quite slow with computers, others may have done this faster. Ingrid was quite happy to have her machine back, though. I don't pick any OS better than the other, I have the same problems with all of them. But keeping one alive is always better than wiping, at least for me.
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miketyson986 - 12. Dec, 11:58

Alas, after 3 hours the system was back. So, it took me three hours to get my system back, compared to the 2hours of installing an operating system and then endless days of updatefest and installing software, it pays off...MB6-817 / MB6-818 / MB6-819 / MB6-820 / MB6-822 / MB6-827 / MB7-221 / MB7-222 /

Saturday, 3. November 2007

Pictures from monchrom event yesterday

Johannes Grenzfurthner and Frank A. Schneider had a gig yesterday at Sparte4 in Saarbrücken.

Luckily, they texted me at 4pm while sitting in the train, and I had the chance to watch them and make pics.

here is the set:
http://www.flickr.com/photos/leobard/sets/72157602882491541/

Talk Monochrom
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Saturday, 20. October 2007

Ufos attack Hoax Art - Artist survives

Did you see the video of UFOs floating over Haiti? If not, enjoy it now:



(original video here)

The artist behind, Barzolff, a professional french movie-artist (worked with Michel Gondry), links now to hoax art.

HOAX is an art
UFO hoax is the symbol of hoax art
Hoax Art movement was created with a network of artists, graphic designers and writers in 2007

The principles of this movement are simple :
- question reality
- create the best artifical reality with graphic creation, media strategy and network
- identify artificial creation in "officiel" images (ex : errased fat on french president Sarkosi)
- contaminate reality image with hoax as an artistic posture
- ultimatly create a absolutely new way to bring artwork in the public's home


Which in turn goes to Realitism:


REALITISM : artistic and philosophical movement at the root of this questionning of reality. This movement can gather all artists and people interested in this subject.


I would love to quesiton reality more, the skills of these guys are so high, its cunning to seem them work.
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